Being nimble and adaptive is part of the ethos at DEFT Dynamics’ Venture Studio, a startup that breeds other startups to market products it creates. CEO Ross Wesson and CTO Dr. Austin Gurley have worked on everything from IoT (Internet of Things) applications to the APEX Pro, a tiny computer for a vehicle dashboard performing real-time data analysis for professional racers.
“We were actually in a unique position,” Wesson said. “Everything we do, even though it involves apps and programming and coding, relates to physical items. We make stuff.”