Deft Dynamics‘ business is hard to pin down.
Their first products to market don’t seem to have anything to do with one another: a lightweight AR-15 handguard, and an artificial intelligence device used in racecars.
The owners – Austin Gurley and Ross Wesson – have a long list of ideas they want to bring to market one day, again in totally different industries. One big patent-pending idea is for a cheaper, more efficient design for a way to harvest solar power.
But it goes with the owners’ vision for the company, and for their lives: build a business by inventing things.
“All engineers want to make inventions and do this fun part, but no one knows how to sell anything,” Gurley said. “That’s why this is working so far, and why it’s going to work out great. It’s half people who are coming up with ideas and half who are selling them.”
Birmingham News
Article by the Birmingham News. Read the complete article here.